Traditionally, the luxury industry is associated with values such as aesthetics and quality. These adjectives, with originality, can either verge on eccentricity or, conversely, be subtle and discreet. Depending on its scale, luxury can be either understated or attract significant attention.
Brands like Burberry, Louis Vuitton, Dior, and Gucci have declared their commitment to sustainability, the environment, and the prohibition of fur in their collections. The environment is a mandatory issue. Younger consumers reveal that they support brands aligned with responsible ethical values and avoid those that do not live up to their promises.
Being associated with ethnocultural power and emotional well-being, as dictated by global macro trends, makes us viewed by consumers differently: as more responsible, aware, and, why not, more contemporary.
Sustainability is the point where the economic, social, and environmental aspects of a sector converge to achieve balance amidst the growing consumer demand that impacts the environment.