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Every love story has a beginning.

A Chinese proverb says

"LIFE BEGINS THE DAY YOU START A GARDEN."

There must be a reason.

For the founders, this happened in the Bogotá savanna when she discovered what he had started:

THE GARDEN THAT WOULD BECOME THEIR LIFELONG HOME.

They created a one-hectare lake, avenues of meadows, and rows of seedlings and rootings:

THE CANVAS OF A PAINTING THEY WOULD CREATE TOGETHER FOR 51 YEARS.

From that jointly created garden emerged the flowers, and from these, the need to share their beauty.

This is how they opened the first flower shop at Carrera Séptima, close to the National Museum in Bogotá.

Since then, Rosas Don Eloy has accompanied sincere feelings and deep loves through that phenomenon made into poetry, delicacy, hues, and fragrances: the rose.

A ROSE DOES NOT NEED TO PREACH. IT IS ENOUGH FOR IT TO SPREAD ITS FRAGANCE.

By: Santiago de Germán Ribón